In 2012 the Grand Hyatt brand went through a visual identity re-design. We developed a new logo, tone of voice and global guidelines including: in-hotel materials, print collateral, digital materials and building signage.
The new identity was executed in 49 hotels worldwide.
PROJECT TEAM: Creative Direction: Angelica & Adam Frint Logo Design: Adam Frint Design & Production: Angelica & Adam Frint Exterior Photography: Christopher Villano
All work and the trademark Hyatt and related marks are trademarks of Hyatt Corporation.